90 Degrees Asia

  For years, the success metric for in-person events lies in the inherent focus on qualified, engaged prospects and customers that are well into the buying process. Event attendees spend hours (and sometimes even days) engaging with the exhibitors. The Covid-19 pandemic has heavily affected global events – they have been either cancelled or postponed around the world. Since then, organisers have adopted new delivery models, some going entirely digital or embracing hybrid digital and in-person solutions. The crisis has triggered profound and potentially long-lasting changes in production and consumption patterns. In-person, Virtual, or Hybrid Events: Which approach to choose? Virtual events are different, in comparison to in-person events – they are less expensive and arguably easier to produce. They focus more on content delivery and require the mind of a television producer to deliver riveting content for entertainment, education, and consumer consumption. Content for virtual even...

  Before you throw in the towel and declare that ‘SEO is dead’. Think again. Yes, it is harder to build referral traffic from Google and competition is indeed getting tougher now. However, a well-thought search engine optimisation (SEO) is still one of the most scalable and cost-effective investments for online marketing. Let us show you why. SEO will boost your company’s credibility A site that ranks high on search engine results pages (SERP) is considered high-quality and trustworthy by search engines. This, in turn, boosts the credibility of your business. Organic traffic represents 51% of all traffic to websites. This fact alone shows how important SEO is to your business. SEO is free It doesn’t cost you anything to invest in SEO organically, other than your time. To make the most of your efforts, review the content on higher ranking sites within your niche, and aim to craft content that’s better than theirs. SEO complements content marketing When original content and SEO ...

  A megalith of a market with business opportunities as diverse as the mind can imagine and a population that is only growing in size, affluence and digital connectivity. There is so much your business can offer to this thriving nation of 1.4billion, whose GDP stands as the second-highest in the world. Couple that with the fact that 96.3% of its population own smartphones and you’ve got an entire nation that hits more than just the sweet spot for digital marketing. With these astounding statistics, one can hardly resist the urge to dive in headlong. Hold your horses. Before taking the plunge, here are a few pointers to wet your toes with. Not only will these tips open you to China’s digital marketing landscape, you will also gain specific insights on China’s market entry strategies by means of investigating general trends in digital marketing in China.   Google is Gold, but Baidu is your Best Bet To begin, let’s establish some facts about China. The infographics above are a gr...

  In any business, digital marketers are the folks who are constantly kept on their toes by the ever-changing world of digital marketing. And while 2022 may be sliding into post-pandemic status, there’s always the uncertainty of emerging virus variants and their effects on businesses and the economy. Throw in inflation, the ever-evolving trends of social media (think Metaverse), cryptocurrency, NFTs and it’s no wonder that sometimes, you wish you had an oracle to predict the various marketing trends in 2022. Thankfully, we have experts whose rigorous research has yielded the top digital marketing trends for 2022. Here are the top nine (because ten is over-rated). 1. Email: Still the Most Reliable Marketing Tool  Email still remains a priority for marketing, especially when used to update customers with dynamic and personalised content via Mailchimp, for example. According to a recent report conducted by a top email marketing firm quoted by Forbes, 91% of survey respondents cle...